What is DFI— Design For Israel!?
Design for Israel (DFI) is a creative movement that harnesses the power of design, art, and storytelling to inspire action, foster unity, and strengthen global support for Israel. In a time of rising antisemitism and increasing misinformation, DFI empowers individuals—especially youth—to stand up, speak out, and engage meaningfully with the story of Israel through the power of creativity.
The Story That Ignited A Movement
DFI began with the unforgettable story of Ella Abukasis, a brave 11-year-old from Sderot, in the South of Israel bordering the Gaza Strip, who lost her life shielding her younger brother from a terror-rocket attack. Her act of courage moved us deeply, and we felt compelled to respond—not just with words, but with art. We designed the “15 Seconds for Sderot” shirt, named after the fleeting moments residents had to find shelter when sirens sounded. In addition to the design, we took Ella’s story and printed it on the inside of the shirt, by the wearers heart, so that people would carry it in their hearts wherever they go! The shirt went viral, resonating with people around the world, and became a symbol of resilience, awareness, and solidarity. That moment became our catalyst. We realized the strength of human creativity to give voice to the stories that too often go untold.
Get Involved With DFI!
Whether you’re joining a hands-on activism and resilience-building workshop (in person or online), co-creating an online campaign to counter antisemitism and support Israel, or sharing your own pro-Israel designs on our platform — there’s a place for you at DFI. Together, we turn your passion into powerful, purpose-driven design that reaches hearts and minds across the globe. Join us.
Proudly Partnering Since Day One.
We’ve had the privilege of working with an incredible network of partners—organizations, schools, communities, and leaders—who share our passion for storytelling, creativity, and impact. From grassroots initiatives to global movements, these partnerships have helped bring powerful stories to life and amplify voices that need to be heard. Together, we’ve designed campaigns, run workshops, and sparked conversations that continue to inspire and unite people around the world in support of Israel and the Jewish people.
What People Are Saying
Hear from the voices behind the movement. From students to educators, artists to activists, our participants share how DFI has empowered them to express their identity, tell their story, and make a meaningful impact.
Our Three Focus Areas:
Since 2010, DFI - Design For Israel activities have focused on three main areas, impacting thousands of people in Israel and worldwide:
National Unity Campaigns!
In times of crisis, Israel has always drawn strength from unity. Launching national unity campaigns during these critical moments helps bring together our diverse communities, amplify a shared sense of purpose, and rally support for those on the frontlines—whether soldiers, victims, or displaced families. These campaigns serve not only as expressions of solidarity, but as powerful reminders that despite our differences, we stand together as one people, one nation.
Israel Activism and Resilience-Building Workshops
Our Israel Activism and Resilience-Building Workshops offer participants a powerful and creative outlet to express themselves in response to current events in Israel and around the world. Through design, art, and storytelling, participants learn to combat online antisemitism, share their personal identities, and deepen their connection to Israel in meaningful and impactful ways. We also work closely with students in the periphery of Israel, using creativity as a tool to process and overcome trauma—especially in the wake of the October 7th attacks. These workshops provide a space for healing, empowerment, and purpose, turning pain into strength and expression into action.
Online Activism
Design For Israel promotes the truth about Israel through bold, creative design and powerful storytelling on social media, reaching audiences in over 30 countries. In addition to spreading truth through creativity, we aim to spark real, open dialogue and build mutual understanding about the realities of Israel with diverse communities around the world.
Latest Campaign: One Nation One Heart!
Since the tragic events of October 7, we have collectively distributed thousands of dri-fit shirts, prayer booklets, banners, care packages, magnets and so much to IDF soldiers, evacuee citizens of Israel and Jews, throughout Israel and the world, sending a clear message that our strength is through our unity and only when we stand together and learn to live in harmony with one another, with all our differing opinions, will we be able to defeat our enemies for good!! Am Yisrael Chai!!
Buy One, Give One To An IDF Soldier
For every shirt you buy, we give a matching shirt to an IDF soldier, survivor and/or evacuee from the North and South of Israel. So far, over 5000 shirts have been given and we plan, together, for many more!
Buy 1 & Give 1......................$18
Buy 2 & Give 2.......................$36
Buy 10 & Give 10.................$180
And so on...
על כל חולצה שתקנו, אנחנו נותנים חולצה תואמת לחייל צה"ל, ניצול ו/או מפונה מצפון ודרום ישראל. עד כה, ניתנו למעלה מ-5000 חולצות ואנו מתכננים, יחד, לעוד הרבה יותר!
Handout shirts to IDF soldier’s on the frontlines and lift their morale!
Join us for a meaningful and inspiring mission to the South of Israel as we hand out motivational shirts and care packages to IDF soldiers on the frontlines and residents defending Israel’s border.
Ideal for groups in Israel, schools, communities, startups and more. Choose your own design and quantities of shirts to give out!!
Together, let’s show our gratitude, boost morale, and stand proudly with those protecting our homeland.
Get Original DFI Tees!
Including International Delivery
Latest Campaigns
The following stickers were created by student groups in Israel during DFI workshops throughout the 12 day Israel-Iran war.
